Millennials Revealed serves two critical purposes: First, it provides a blueprint for businesses and organizations to connect with, engage, or employ members of the millennial generation. Second, it gives millennials themselves the necessary tools to fully understand their lives and their goals.
Using extensive research and incorporating many lively case studies, this guide relies upon seven key concepts that define millennial expectations for themselves, their relationships, and their career endeavors. Pettigrew conveniently describes these concepts as the “7 Cs,” walking readers through each one and its place in the millennial definition of success.
The timeline of generational shaping events that is shared in the book reveals eye-opening experiences that have forged the unique personality types of the different generations and the dynamics that exist between millennials and their generational counterparts.
Brands, organizations and parents alike, will garner actionable insights that will empower them with the information and knowledge necessary to build stronger, relevant, and more meaningful relationships with their millennial employees, members, and students.
Millennial readers will explore where and why certain expectations are more important to them than others. They will explore their specific character strengths and how to apply them. And they will gain a deeper understanding of how to properly manage their own expectations while ensuring that they appropriately meet the expectations of others as they enter and thrive in the workforce.
Millennials Revealed places a heavy emphasis on developing leadership skills en route to effectively measuring, managing and meeting expectations across generations.